SEO Content Strategy Fundamentals
Build search visibility through structured content planning and research-backed implementation methods
This program covers keyword research frameworks, content mapping techniques, and performance tracking systems used by professionals managing organic search campaigns.
What you'll cover
Six focused modules that walk through the mechanics of building and maintaining content that ranks. Each section includes practical exercises and examples from real campaigns.
Search Intent Analysis
Learn how to decode what users actually want when they type specific queries, and how to structure content that matches those expectations.
Keyword Research Methods
Explore tools and techniques for identifying search terms that balance competition levels with traffic potential.
Content Architecture
Build site structures that support both user navigation and search engine crawling patterns effectively.
On-Page Optimization
Apply technical elements like title tags, meta descriptions, header structure, and internal linking strategies.
Performance Measurement
Set up tracking systems that reveal which content performs and why, using tools like Search Console and analytics platforms.
Iteration Workflows
Develop processes for updating and improving existing content based on performance data and changing search landscapes.
How the program unfolds
Foundation Sessions
Start with live instruction covering core concepts, followed by Q&A where you can clarify specific scenarios from your context.
Applied Practice
Work through assignments that require you to research keywords, map content structures, and optimize sample pages using real tools.
Feedback Cycles
Submit your work for review and receive detailed commentary on your approach, with suggestions for improvement based on industry standards.
Implementation Planning
Build a customized content strategy document for your specific situation, ready to execute once the program concludes.
Who teaches this
Henrik Bergström
Henrik spent eight years managing SEO for e-commerce platforms, overseeing content teams that produced thousands of optimized product pages. He's built workflows that scaled from 50 to 5000+ indexed pages.
Ready to build your content framework?
The next cohort begins enrollment soon. Sessions run twice weekly for six weeks, with recorded materials available for review.